The Art of Why

Focus: Organizational Identity

 

Strategic Objective

​Before employees can connect to a mission, the organization has to know what that mission actually is — beyond the language in a policy manual. This workshop is intentionally organizational, not individual: it brings management and staff into the same room to define the court's identity, values, and “why” together. (Individual identity is addressed separately in Pieces of Me.) Inspired by Simon Sinek's concept of “Start With Why,” this session moves the organization from a stated mission handed down from leadership to a felt purpose that is co-authored across every level — because a mission people help build is a mission people actually own.

 

Organizational Impact

• Clarifies the organization's core purpose, values, and identity beyond its formal mission statement

• Creates a shared, emotionally resonant “why” built jointly by management and staff, not delivered top-down

• Builds ownership of the mission at every level by including the people who live it daily in shaping it

• Establishes the organizational identity that the remaining pilot workshops build upon

• Surfaces where the stated mission and the lived, day-to-day culture may be out of alignment — from both a leadership and a staff perspective

 

Key Deliverables

• Facilitated organizational identity and “why” discovery session with management and staff together

• Side-by-side comparison of the current mission statement and a reframed, human-centered purpose statement

• A refined organizational purpose statement co-authored across levels, for use in communication and culture-building

• Organizational values and identity summary that anchors the workshops that follow

 

Format

Full-day facilitated workshop with a mixed group of management and staff.

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Materials Included

Organizational identity worksheets, mission-statement reframing exercise, and guided discussion prompts

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Pricing:  Starting at $6500 (dependent on size and needs of organization).